Web & Social Media Monitoring Tools and Techniques
General intro
This course is an introduction to digital intelligence. It presents different tools and techniques to automate the search and collection of information on the Internet, with a special focus on web alerts and RSS feeds, as well as the monitoring of social media.
Learning objectives
In today’s information society, being able to efficiently filter the Internet to stay informed in real time of important developments in one’s field is critical to increase productivity and to fight information overload.
Targeted skills
- Understand the importance of monitoring the Internet to take control of your digital life
- Discover tools and techniques to organize your digital watch
- Know how to use and update these tools and techniques to extract, filter and automatically access essential information in relation to predefined themes, according to one’s professional and personal fields of interest
